The definition of PLEASURES is a state of mind, an emotion, an altered state of being, the intended message being that true pleasure begins with your clothes. Founded in California in 2015 by Alex James and Vlad Elkin, Inspired by the music world Pleasures burst onto the scene ready to break the mould, conveying punk, metal and grunge culture. It transforms the inspirations of 90s alternative subcultures and DIY lifestyles into clothes that evoke feelings of nostalgia. The Los Angeles-based brand has established itself as one of the top streetwear brands of recent years globally, several celebrities have been seen wearing the clothing brand, including Playboi Carti, Kylie Jenner, The Weeknd, G-Dragon and Keith Ape.