COOR is a contemporary brand from Seoul that pursues concise and harmonious beauties and aims to express a natural mood that can be enjoyed by anyone. Launched in 2017 has successfully settled itself in the domestic market, gathering a significant fan base in Korea through a restrained, clean, yet entertaining design, and through the outerwear which is the brand’s strongest category. Coor incorporates the brand’s unique sensibility into the common essence of clothing, that is, the quality and design of the product.