Founded in Indonesia in December 2015 by Theo Kusuma and Mol Edrin, two friends with common interests in graphic design and t-shirts. The name Devá is adopted from Sanskrit, one of Indonesia's oldest languages, which translates to 'that shining, divine or anything of excellence. The brand is inspired by a wide range of references, issues and disciplines. Devá States essentially refers to balance and the traditional Japanese philosophy of wabi-sabi, celebrating beauty in imperfection.