-10% on the first order   use code: NUFIRST

Known to be arguably the best vintage bookshop in Europe London-based IDEA is opening up new ways of fusing books and clothing. Since publishing Gosha Rubchinskiy in 2004, IDEA has published books with the likes of Willy Vanderperre, Vetements, Gucci, Terry Richardson, Palace Skateboards, Alasdair McLellan and Collier Schorr among others.            

Norbert Schoerner Prada Archive 1998-2002 (3rd Edition)

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IDEA - Norbert Schoerner Prada Archive 1998-2002 (3rd Edition)

A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.

Norbert Schoerner PRADA ARCHIVE 1998-2002

Designed by Jonny Lu Studio
Published by IDEA. 978-1-7395918-4-7

Softback with fold-out greyboard covers. 4 punched holes through the whole book.
29.7 x 22cm. 178 pages

Third edition of 1500

 

Brand

IDEA

Known to be arguably the best vintage bookshop in Europe London-based IDEA is opening up new ways of fusing books and clothing. Since publishing Gosha Rubchinskiy in 2004, IDEA has published books with the likes of Willy Vanderperre, Vetements, Gucci, Terry Richardson, Palace Skateboards, Alasdair McLellan and Collier Schorr among others.            

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