Founded in Melbourne, Australia, Perks and Mini, or P.A.M. is a cult fashion and lifestyle brand created by Misha Hollenback and Shauna Toohey.P.A.M.'s international recognition is largely due to its interdisciplinary approach between art, design, music and nightlife, but also to its numerous collaborations, the most important of which include Nike, the Japanese brand Undercover, Sk8thing by Bathing Ape, Puma, Vans Vault and the American artist Mike Kelley.the director of London's Tate Modern, described Perks and Mini ''as one of the strongest designers in the world right now''P.A.M. products are sold and displayed in the most innovative shops around the world, including Tokyo, New York, Los Angeles, Paris, Berlin and London.