GOSHA RUBCHINSKIY

Founded in Moscow in 2008, Gosha Rubchinskiy built a visual language around post-Soviet youth, skate culture, sportswear and the streets of a changing Russia.

Moving between fashion, photography and film, Rubchinskiy became one of the defining voices of a generation, bringing Cyrillic graphics, uniforms, football references and raw youth culture into a global fashion context.

After years connected to Comme des Garçons and Rassvet, Gosha Rubchinskiy has entered a new chapter as an independent label — returning with a renewed focus on clothing, imagery and the cultural references that have shaped his work from the beginning.